Map your custom dimensions and metrics as follows, according to their scope. Then, select Free form from the template list to the right. When used correctly, these custom definitions can. Creating custom metrics in GA4 is just as easy. On top of this: there is a raw data BigQuery export available for all (even non 360) Google Analytics accounts. Step 2: Navigate to the “Explore” section. Limitations of comparisons in GA4. To do it, you should follow these steps: Open GA4 Exploration and create a new report. Users subject to data restrictions can add those metrics, but cannot view the results (e. However, when coupled with Google Data Studio, GA4 becomes a supercharged analytics platform capable of delivering custom visualizations based on collected data. In Event property, enter the name of the event parameter. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. Choose Free Form in the Explore Tab. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. Step 2: Now click on ‘Audiences’. Step 3: Setting up your calculated field. In the left navigation, click Admin. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. In the Custom metrics tab, click Create custom metrics. Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). Step 2: click on + New Custom Dimension. It’s important to mention that custom channel groups in GA4 work retroactively. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Google Analytics 4. Then go to the configure section. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. 4. Apply multiple segments to a report. Refer to this guide on setting up custom dimensions and metrics. GA4 Custom Dimensions Vs. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. In GA4 custom reports, metrics and dimensions play a vital role. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. With 75+ integrations to choose from, pull in all your clients’ marketing metrics–from call tracking to GA4 to Facebook and more–under one roof. Most of the steps are similar to creating custom dimensions, so let’s break it down in the same way: To get started, log in to your GA4 account. Whereas you can create up to 125 event-scoped custom dimensions in a GA4 360 property. Use custom dimensions and metrics: Custom dimensions and metrics allow you to track additional data that is specific to your business, such as product category or customer loyalty level. Similarly, you can add dimensions by clicking on the Add dimension button. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Then you add one or more queries to it. In the admin section, click on "Custom Definitions". Click on the "Create calculated metrics" button. In the Custom metrics tab, click Create custom metrics. In the Event Name field, enter one of Google’s Recommended Events. You can't use hyphens in the name, but you can use underscores and spaces instead. One of the greatest benefits (at the same time a challenge) is the flexible data model. This included creating new and expanded GA4 e-commerce metrics. In this article, I’ll help you come to terms with the terminology used above. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Similar to custom dimensions setting a custom metric in GA4 is super easy and intuitive. You can enter the name of a metric or scroll through the drop-down to select a metric. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. In this method, a Google Analytics GA4 Property Identifier is specified in the request, and the metadata response includes Custom dimensions and metrics as well as Universal metadata. Now it’s time to create a funnel report in Google Analytics 4. Step 1: Click on the ‘Configure’ link. Step 1: click on ‘Custom definitions’ under the GA4 property. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. Alternatively, you can run your own custom requests instead. You can create up to 50 custom metrics per property. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. Client: Under Linked accounts, select Analytics, then the specific account. Custom dimensions and metrics did exist in UA, but they were used in very different ways where you had to specifically set them up and then send data to them. In Metric name, enter a unique name for the new metric. Now they are on default available in GA4 (below) which is great. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Instead, GA4 automatically marks 4 collected mobile app events as conversions. Hit the “Explore” button in the left-hand navigation as shown below in red to access Explorations. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. Unique Pageviews has been replaced with Unique User Scrolls. g. Custom Metrics. Before you begin Recommendations. Open funnel. As a continuation of the official launching of Google Analytics 4 and the current development of GA4 data API, Google Data Studio proposes since October a native data source. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. Custom dimensions and metrics require additional. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured. First, log into Google Analytics and click the Explore tab in the left sidebar menu. Nominated for Digital Analytics Association Awards for Excellence. From here, you’ve got the groundwork to start building custom GA4 dashboards. The Optimizely and Google GA4 integration is now live! We're making it even easier to ensure your experimentation program doesn't miss a beat… Victoria Johnson on LinkedIn: Have you heard?The masterclass will cover: GA4 insights in perspective. When two events are setting the same parameter, you can merge them into a single dimension. Quick Tip: In order for custom events and parameters to appear in reporting, beyond real-time reports, you’ll need to add an additional custom dimension or metric in GA4. Conversions are to GA4 what Goals were to UA, they have decided to call them by a different name. In this article. 5. You can set up the following types of custom dimensions and metrics. 1. Then select the iOS app, Android app, or Web. How to query the most important ecommerce (transaction) dimensions and metrics from the GA4 BigQuery export, like transaction id, total item quantity, purchase revenue, refund value, shipping value and tax value. This article contains a query that you can use to create a custom ecommerce transactions performance report, based on your Google Analytics 4 export data in BigQuery. You can now create custom ecommerce reports or edit standard ecommerce reports using these new Google Analytics 4 dimensions and metrics. These ten categories are as follows: Advertising; E Commerce; EventEveryone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. First, follow step 1 and 2 from the first category of custom insights. Review the list of entities in Analytics (e. This step is required in order to get the Google Ads data in your GA4 property. Choose your Configuration Tag. Step 4 – List your UA events and custom dimensions and map them with the GA4 structure. Testing your implementation is crucial. Audiences and remarketing. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. You can create a (detail or overview) report by going to. Step-2: Click. IP anonymization is enabled by default in all GA4 properties. You can create up to 50 custom metrics per property. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Get a customized Analytics setup guide Set up. Step 1: Open the GA4 – Google Merchandise Store demo property. Step 4: double check if everything is set up correctly. Using attribution modelling effectively. Build reports with created parameters. Step 5: review if all data is collected. Exit percentage is not available on GA4; however, it can be replicated in Data Studio. Apply multiple comparisons to a report. In the tab connected to the Tag Assistant, fill in your form again. You need to navigate to ‘Configure’ and then ‘Custom Definitions’ to register a dimension or metric. Step-2: Click on the ‘ Advertising ’ link from the left-hand side navigation: You should now see the Advertising Snapshot report: Step-3: Click on the ‘ Model comparison ’ link from the left-hand side navigation: Step-4: Select the date range from the date picker drop-down menu:Unlike the established GA4 metrics, you can create custom metrics based on the type of your business. Examples of default metrics include: - Average session duration - Engaged sessions - Total. It is based on events and parameters; basically, you track every interaction with an event and how you define the details is up to you. Restricted metrics are available in metric pickers associated with reports (e. When you need to report on informatio. You can't use hyphens in the name, but you can use underscores and spaces instead. First, Open your GA4 account. Here are some advanced GA4 custom metrics. Recreate your conversions. 2020-10-08 getMetadata method added to the API. Implications Of Removing Rule-Based Attribution. How To Access Custom Segments in GA4. Google Analytics 4 allows to have 25 user scoped, and 50 events scoped custom dimensions. Step-5: Make sure the scope is set to ‘Event’:Custom metrics and dimensions. Het type dat u kiest hangt af van het type gegevens dat u wilt analyseren. Step 2: click on ‘Create custom dimensions’ button. Intro Custom metrics in Google Analytics 4 Analytics Mania - Google Tag Manager & Analytics 73. Universal Analytics: 10 Key Differences. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. Step 2: Click on “Create”. By analyzing this metric, you can find out how your customers are. . Step-2: Click on ‘Engagements’. Step-3: Now click on ‘ Traffic Acquisition ‘. Archive custom dimensions and metrics. In Event Name, enter the name of the event (for example, view_item_list ). The default reports in Google Analytics help you monitor your key business metrics. Step 1: modify the basic GA4 Configuration Tag in GTM. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. 9. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Access our table chart maker for blank templates you can start with. In Metric name, enter a unique name for the new metric. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. Click on the property column to make sure you’ve selected the desired property. In GA4, you can set up 50 event-scoped custom dimensions and 25 user-scoped custom dimensions per property. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. 4. Select ‘New / returning’ as your dimension. Reading suggestion: 10 Actionable Tips to Master GA4 Dimensions and Metrics. Step-3: Now click on ‘Events’. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using adequate tools. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. Step 1: Query the Metadata API Method with your Property ID. In Event property, enter the name of the event parameter. Step 4: Create & View ReportNew and Expanded E-Commerce Metrics. Cross-domain and. A lot of this has changed in GA4. Other dimensions and metrics that you might need are a bit harder to access. Option 1: Set up Analytics data collection for the first time. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. How To Add Custom Dimensions & Metrics To GA4 Reports. 6K subscribers Subscribe 11K views 1 year ago #googleanalytics4 #googletagmanager Learn how to send. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. You can include any event parameters sent with the event when it is logged. You'll need to add code to your website to send data to GA4 for each custom dimension or metric that. Google Analytics 4. Must read: Google Analytics 4 vs. Google Organic Search Traffic: This. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Click on ‘Report Snapshot’ in the reporting menu. Get Started. After you publish you can go to GA4 > Real Time Reports > Events and verify you see the Performance Tuning page. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. . Sending more than one parameter along with an event is termed a custom parameter. The Metadata API Method can be used to list the API names of your Property's registered Custom Definitions. Following are the steps to add the hour parameter to the GA4 configuration. With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), some of the terminology used in Google Analytics and Looker Data Studio reports has changed. Keep in mind now, though, that in GA4, we also have “Views”, which is a combination of pageviews (web) and screenviews (app). #12 GA4 Custom metrics vs Universal Analytics Custom metrics. Match the index number with the configuration in Google Analytics. First, set up the custom dimension or metric in your property. Custom GA4 Reports are tailored reports created to help users filter out irrelevant information and gain deeper insights into the data that matters. Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Google Analytics 4 did not even have bounce rate when it first launched, but the metric was added in 2022 after much outcry. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. In Event property, enter the name of the event parameter. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. ”These reports will be migrated automatically. Drag metrics in the list to reorder the metrics in the table header. If you are not sure what custom metrics are, this video is. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. While certain metrics and dimensions come pre-configured by the tool, others require. Custom Channel Groups are specified in an API report request by the dimension's scope and channel group ID. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. I select page path and screen name as a dimension, then add event value as a metric, along with event count. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. Optionally, add it to the GA4 navigation menu. Select the Free Form Exploration Template. [UA→GA4] Comparing metrics: Google Analytics 4 vs. You can't use hyphens in the name, but you can use underscores and spaces instead. In the Drag reports to create collection card, find the funnel report. Step 4: Click the drop-down arrow to change the date range. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. GA4 Ecommerce is challenging especially if you want to get everything done in a very short period of time. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing. Moreover, GA4 requires around 12 hours for data to get registered. Watch this video to learn how to identify important custom dimensions. Using Custom Metrics to Report on Individual GA4 Conversions in Looker Studio. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. However, not every user – and maybe you are one of them – has a need to (solely) do reporting or analysis outside of the GA4 UI. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. In UA, these would require custom implementation via Tag Manager. Import “Total users” as a metric. Navigate to your view. 5K. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. ExplorationsAs such, you can consider GA4 custom metrics as custom parameters. Create a custom metric. Make sure the. Agencies can create custom GA4 metrics that provide more sophisticated insights into user behavior while also yielding better business outcomes for clients. Must read: Google Analytics 4 vs. T he future of app and web analytics is here: Google announced a new way of measurement in Google Analytics. Step 3: Set the Conditions of Your GA4 Alert. A custom dimension or metric lets you see the information you collected from an event parameter. Google Analytics 4. With that in mind, you can look at custom metrics in Google Analytics 4. The event is set up as a conversion, so it will be included in the conversions column of reports. Conversely, custom metrics are custom definitions that allow you to track and analyse specific numerical data points unavailable in the default metrics of GA4. Learn more. In Google Analytics, click Admin. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]A Calculated metric differs from a ‘custom metric’ in how it is configured, collected and processed in Google Analytics 4. Google is still developing GA4 and adding functionality. UA properties have a customization menu for options to create dashboards, create custom reports, save existing reports, and create custom alerts. Filter internal trafficIn particular, you can use Coupler. Custom Dimensions & Metrics. In the left navigation, click Admin. Name the metric. You can now make a table chart for free with complete customizability. It is essential to verify if everything works. Cardinality and system limitsTo add dimensions and metrics to your GA4 report, click on the Add metric button at the bottom of the customization panel. User-scoped custom dimensions allow you to assign data based on individual user. Follow the instructions in this article: Organic Search Traffic Analysis in GA4 – Complete Guide. In Event property, enter the name of the event parameter. In UA, users can create custom reports based on specific metrics and dimensions. e. Choose Custom definitions from the Data display menu. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Customize or build a report from scratch. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. How to set up ecommerce tracking, custom events, and data import in GA4. While Google Analytics 4 implementation via Google Tag Manager is still somewhat in beta (even if GA4 itself. #11: Event Scoped Custom Metrics. Now all these 2147 people who visited your website have one. With the Metric Builder, you can create Custom Metrics for Data Sources by adding Dimensions, Filters, and more. In the context of GA4, a custom metric is an event parameter. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. , when customizing a report). Press the three dots menu depending on which custom dimension you’re interested in and then click on “Edit”. Segmentation and personalization: You can customize the look and feel of your reports, add filters and segments, compare different date ranges and metrics, and drill down into the details. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. Explorations As such, you can consider GA4 custom metrics as custom parameters. g. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. Starting with the following screen, fill in your business and website details until you get to “Data Collection. Click on the ‘+’ sign to select the blank template. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. How to Build Custom Audiences in GA4. Custom dimensions: Removed and replaced by user properties: Yes: View data . GA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Click Custom definitions. The default reports in Google Analytics help you monitor your key business metrics. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. In the context of GA4, a custom metric is an event parameter. Step-1: Navigate to your GA4 reporting view. Paste this URL to the Tag Assistant, then click Connect. The event populates the Views metric. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand; is_newsletter_subscriber; custom_sales_region Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. Once you link your Firebase project to a GA4 property, you can define 50 custom dimensions and 50 custom metrics to be populated from event parameters for reporting in the UI. Add a dimension of ‘ event name ’. Here is an article on custom dimensions and metrics in GA4. When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. Cardinality and system limitsMake sure you are viewing a detail report. g. The native, free integration between GA4 and BigQuery is really powerful. 8. GA3 (excluding GA 360) supports only 20 custom dimensions and 20 custom metrics. GA4 brings new flexibility and accuracy to tracking your website’s success! How to create custom events for GA4 conversions? Creating custom events on GA4 for conversions is a breeze. In GA4, you give your event a name (be sure to use snake case) and then add up to 25 custom event parameters per event. In the Custom metrics tab, click Create custom metrics. Events, event parameters and user properties are subject to the limits of the Google Analytics 4 property. By following the best practices, you can ensure that your use of. I will update this question once we have more information on when this feature can become available. Next, add the newly created parameters as dimensions and event count as metrics, in the report configuration. In Admin, under Data display, click Custom definitions. You can also have 25. This is highly dependent on what you want to track: Audience Condition Scoping. 3. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. Custom Metrics. Review the list of entities in Analytics (e. You should now be able to see the ‘GA Magic Reports’ add-on:Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. You can create a (detail or overview) report by going to. #18 GA4 provides access to far more custom dimensions and custom metrics. ’ While GA4 has no ‘Hit’ scope, it is replaced with an ‘event’ scope. The custom schema that you create depends on the data source being used. Step 3: Click on “Funnel Exploration” report. Customize or build a report from scratch. To learn more about GA4 Custom metrics, check out this article: GA4 Custom Metrics. In this article, we will dive into customising reportings in GA4: setting up your metrics, creating a filter, a segment, and customising your reports and dashboards to gain even deeper insights and make the. Choose “edit” or “archive”. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. You should list your UA goals and decide if they should be recreated as conversions in your GA4 property. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Metrics Chartered Professional Accounting, Victoria, British Columbia. Custom Channel Groups are specified in an API report request by the dimension's scope and. Universal Analytics: 10 Key Differences. Click Archive. The default is set to View, but seeing as GA4 is now session-based, Sessions is the way to go for getting your data. Use the top bar to search for “landing page” and select the option that. Import “Session Default Channel Grouping” as a dimension. A new "calculated metrics" feature will. You can't use hyphens in the name, but you can use underscores and spaces instead. Step 2: Click on the ‘View All Insights’ option. GA4 Changes: ️ Added to GA4. Over 15 years of experience in digital analytics and marketing. Views. In Admin, under Data display, click Custom definitions. Metric: Sessions. Every time the event fires, it’s going to send the event to GA4. 2. Average pages per session isn’t available in GA4. Add a filter to exclude ‘New / returning’ = (not set) – I show how to do this in the video if you are not sure. Alternatively, you can run your own custom requests instead of using API Connector’s pre-built integration, using any of the endpoints and parameters shown in the API documentation. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. GA4 is still a raw product. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. An exploration consists of 3 sections: With event-scoped custom dimensions and metrics, parameters are identified for property-wide dimensions and metrics, allowing you to create a single dimension or metric based on a parameter and report on it for as. Can you create custom predictive default audiences in GA4? Next to the 5 suggested predictive audiences, you can create predictive audiences yourself in two ways: Edit one of the 5 suggested predictive audience templates; Create an audience from scratch and add predictive metrics; GA4 offers a lot of metrics to define your predictive audience. Whether it’s tracking the number of clicks on a particular product button or measuring the time spent on a specific page, custom metrics give you the freedom to. The Analytics SDKs and tracking code use these fields when sending campaign and traffic-source data:Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. Setting path: Admin > Property > Custom definitions. Click Archive.